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Tag Archives: effective

How helpful is live chat?

May 29, 2018 by Anthony Carter Tags: effective, helpful, live chat

Businesses offering e-commerce services have a present challenge to tackle. How do you help an online shopper deal with their confusion and questions while trying to make a purchase? Live chat is the simple and effective answer to that question. Live chat allows shoppers to interact with customer service reps to get answers to the questions they might have in real time. It can also provide help with items bought. For instance, there could be some features of the product that are not listed on the website. A customer may show some hesitation because they are not sure of what to expect. Live chat bridges the gap between customers and businesses to increase the number of conversions the company gets and also create a satisfied customer. In a study conducted by Bold360 among online buyers in the US, it was found that those who use live chat purchased items online more frequently (weekly) than those who didn’t. 36% of those who never used live chat purchased less than once in a month in comparison to the 18% of those who are online chatters. Online buyers who actively used live chat were found to make more of their holiday shopping online. […]
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