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Category Archives: Conversion Increase

Targeted live chat: how and what?

Aug 05, 2018 by Anthony Carter Tags: proactive chat, trigger

We’ve talked about proactive chat in our blog before. You know, when you contact your website visitors before they contact you. You can also take on proactive chat in a more focused way: targeting. Where you screen your website visitors in advance and only contact a small part of them, those who meet a number of requirements. That way you can communicate more effectively, which is useful if, for example, you use your live chat channel specifically for sales.
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7 reasons why live chat increases conversion on websites

Conversions on websites are literally the fuel that keeps an Internet business running. Some fuels work better than others. Fortunately, most conversion factors can be derived with a little research. Google Analytics, eye-tracking software, and even customer surveys can help your conversion specialists in the right direction. There is one function in particular that increases conversions more than any random colour change or move of a button, and it is called live chat. Live chat immediately changes the consumer’s perception. It gives websites additional credibility and gives potential customers the peace of mind that customer service is a priority. Consumers who are looking for information definitely love live chat, and even regular shoppers enjoy the benefit of having a price or function confirmed before proceeding with their purchase. There are several ways in which live chat increases conversion. Here are seven of the most important ones:
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