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Category Archives: Customer Experience

Improving customer experience through live chat

Humans are gregarious creatures. Everywhere there is pleasure, we are more than likely to frequent those places. This holds true for the business world also. It’s all about the experience. When customers feel good after dealing with your e-commerce platform, they will return there. This means that it needs to be more than conversion increase for you. You need to ask yourself some basic questions. Are customers buying from you because your product makes economic sense? Will they stay with you even if someone offered them the same services for less? Do new customers come back after a purchase? These are valid questions that need answers. Live chat can help you offer positive answers to these questions if the following guidelines are followed. Communicate genuineness and originality. Your live chat agents must be able to send a message of honesty and truthfulness to the customers. This helps earn their trust. When they trust the agent, they will trust the company. Honest communication involves talking about the limitations of the services the agent can offer them. When necessary, chats should be transferred to a more qualified representative without shame. People can easily detect a lie and first impressions last longer than […]
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5 ways to create value for your customers

Added value is an important tactic that small businesses can use to acquire and retain customers, increase brand awareness, and differentiate their position in the market. Not sure where to begin? Here are five ways to create added value that can easily be implemented into your business plan: 1. Always take the perspective of your customers into account The art of creating added value starts with the ability to see your business through the eyes of your customers. Think about what is important to your target audience and how your product or service will benefit them. What problem does it solve, how will it help them overcome obstacles or improve their work? Many companies miss the mark by focusing on product features rather than the benefits. By shifting your attention to delivering content that focuses on the needs of your customers, you can start helping and stop selling. Creating customer personas is helpful in giving you insight into your current and future customers, what is useful to them, and gives you a step-by-step plan of the kind of content you can create and share to provide added value.
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