020 8798 3033

Category Archives: Lead Generation

Lead generation: How do you keep the balance between quality and quantity?

Jul 05, 2018 by Anthony Carter Tags: leads, quality, quantity

We live in a time when lead generation is becoming more and more difficult to achieve. Nowadays the customer mainly has the say, and as a company you often feel in the dark when it comes to what the customer thinks and looks for. How do you ensure that you get lots of leads, which are also of high quality? How do you keep that balance between quality and quantity?
Read More

Live chat and lead generation

One of the things that live chat can do for you is the provision of information and data that you can use to identify and cultivate potential customers for a business product or service. This process is known as lead generation. Using live chat, you can pique the interest of customers in a particular product or get them to enquire about the product or service. Here’s how. Keep a FAQ system close to your live chat console. This will increase the speed with which you answer questions asked by a customer. Most of these questions will be on the knowledgebase system that you already have. Create a way to capture lead information easily. Different leads need to be captured differently.t the product or service. Here’s how. Keep a FAQ system close to your live chat console. This will increase the speed with which you answer questions asked by a customer. Most of these questions will be on the knowledgebase system that you already have. Create a way to capture lead information easily. Different leads need to be captured differently. You can set up a form that collects basic personal information from each person. This makes future references easy and also […]
Read More

Why it is better to outsource lead generation

If your company is growing, it could be a good idea to outsource certain aspects of your working activities; aspects that you need not necessary manage yourself. Lead generation is a good example of this kind of activity. For many companies, lead generation has a very high priority, making it important that it is done as properly and efficiently as possible. 
Read More

Generating leads with live chat

Aug 15, 2017 by Anthony Carter Tags: lead generation

Sending leads to your website is one of the first steps in the conversion funnel, but a “lead” is not really a “lead” until the visitor has actually shown interest in your product or service. A visitor on your website is just a statistic, not a true lead. By using live chat, you can persuade the visitor to take a trial or fill out a registration form. This is an example of lead generation. How does live chat work with lead generation? Take a look at your website and identify the number of ways in which a customer can contact you.
Read More

10 ways to generate leads

Sales leads are an essential part of the marketing process. A steady flow of good quality leads, if properly handled, can lead to a regular flow of orders and ensures that entrepreneurs can plan ahead for confidence. This article contains 10 popular, effective ideas for lead generation that you may want to add to your marketing arsenal. Why would you do this? Many small business owners make the mistake of focusing heavily on 1 or 2 lead sources. The problem with this approach is that if one of those lead sources is depleted, you are in BIG trouble. It is much better to develop a wide spread of inbound sales leads. So, let’s get started!
Read More

10 tips for generating new business

Gaining customers is very difficult, whether you are just starting out with your own business or have been in business for a while. Acquiring new leads is basically the hardest challenge for every company. So how can you generate new leads and gain new customers? There are many ways to gain new business, but you must be prepared to work hard for it and get out there to meet new people while investing time and money into your own marketing. Do not expect everything to just fall into your lap; that’s simply not how it works. Here are my top 10 tips on how to generate new leads: Do your homework Be prepared to get out there and meet as many new people as possible. If there are 30 potential customers in your region, visit them all. It may be exhausting, but you may very well gain 4 or 5 customers from it. Word-of-mouth advertising Tell everyone you know (friends, family, former colleagues) that you have your own business. Tell people about the services you offer and you will see that word-of-mouth advertising results in a few decent leads. If you have satisfied existing customers, ask them for referrals. Consider […]
Read More