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Category Archives: Lead Generation

Lead generation: How do you keep the balance between quality and quantity?

Jul 05, 2018 by Anthony Carter Tags: leads, quality, quantity

We live in a time when lead generation is becoming more and more difficult to achieve. Nowadays the customer mainly has the say, and as a company you often feel in the dark when it comes to what the customer thinks and looks for. How do you ensure that you get lots of leads, which are also of high quality? How do you keep that balance between quality and quantity?
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Live chat and lead generation

One of the things that live chat can do for you is the provision of information and data that you can use to identify and cultivate potential customers for a business product or service. This process is known as lead generation. Using live chat, you can pique the interest of customers in a particular product or get them to enquire about the product or service. Here’s how. Keep a FAQ system close to your live chat console. This will increase the speed with which you answer questions asked by a customer. Most of these questions will be on the knowledgebase system that you already have. Create a way to capture lead information easily. Different leads need to be captured differently.t the product or service. Here’s how. Keep a FAQ system close to your live chat console. This will increase the speed with which you answer questions asked by a customer. Most of these questions will be on the knowledgebase system that you already have. Create a way to capture lead information easily. Different leads need to be captured differently. You can set up a form that collects basic personal information from each person. This makes future references easy and also […]
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Why it is better to outsource lead generation

If your company is growing, it could be a good idea to outsource certain aspects of your working activities; aspects that you need not necessary manage yourself. Lead generation is a good example of this kind of activity. For many companies, lead generation has a very high priority, making it important that it is done as properly and efficiently as possible. 
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10 ways to generate leads

Sales leads are an essential part of the marketing process. A steady flow of good quality leads, if properly handled, can lead to a regular flow of orders and ensures that entrepreneurs can plan ahead for confidence. This article contains 10 popular, effective ideas for lead generation that you may want to add to your marketing arsenal. Why would you do this? Many small business owners make the mistake of focusing heavily on 1 or 2 lead sources. The problem with this approach is that if one of those lead sources is depleted, you are in BIG trouble. It is much better to develop a wide spread of inbound sales leads. So, let’s get started!
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